At the dawn of time, when the universe was dark, an element arose over millions of years under extreme pressure: carbon. Exceptional, highly complex, present in all known life forms, and the foundation for a perfect material: carbon fiber.” A “dark and mystic” film that will be “installed in more than one hundred Lamborghini showrooms starting April 2010.” Created at Sehsucht and directed by Hans Schultheiss and Ole Peters. Creative agency: Philipp & Keuntje.